Many home improvement companies have been slow come up with any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is beginning to change though, mainly due to quantum leaps in technology, composite door manufacturing being a prime example.

Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice point out that when faced having a choice of a new family saloon or any kind of Rolls Royce for inside same price, the choice, for many, is irresistible!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups when compared to was delighted to answer the call for a real estate improvement company in Devon that has for several years been retailing UPVC doors and windows. They were interested in selling composite doors being the demand for them amongst local residents was growing quickly.
The principal aim of this was numerous that the pros in the renovating industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of rivalry were offering. Getting into the fast growing composite doors market seemed a good move but you won’t of outfitting a showroom was too high. So the first thing we did ended up get onto Google, find out who the players were in composite door manufacturing and supply and then put them to the analyze.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There did actually be little distinction between the door manufacturers here as virtually all those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to call that with the introduction of British Standards in the composite manufacturing industry, the manufacturing processes were extremely common.

Where some companies fell down though was when we asked them what they were going test and do to help us to sell many. The lack of marketing support, knowledge and training was truly shameful, indicative among the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long-run investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased exposure of customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put would have see which door manufacturers would allow us to to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that might cost several thousand pounds to outfit a new showroom and get initial customers, when i was going to be ordering from the same suppliers for years, so why when they not share on the inside start-up cost?

There were half-dozen companies that were willing to help, either by proving a ‘credit’ within the cost of product samples or by simply proving samples associated with charge. Two companies totally outshined others and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by many people to end up being the market leader in the long term had obviously done their homework and erect cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations as well as advertising and marketing tool. This blog has a design feature that allows potential purchasers to simply select the style, colour and furnishings for their ideal door and the internet site shows the finished design and price instantly, even including the web ordering center.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

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